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Pricing guide

What AI calling actually costs in Singapore

There is no single market rate, and anyone who gives you one is guessing. Almost every provider charges for connected talk time, so your bill is driven by how many calls get answered and how long those conversations run, not by how many numbers you dial.

This page explains how the pricing works, shows the line items that are easy to miss, and gives you a calculator that produces a range for your own volumes. We do not publish vendor price lists as if they were fixed, because they are not, and because the same platform costs different amounts depending on choices you make during setup.

The number that matters is cost per connected conversation, not cost per call and definitely not cost per minute. Two providers with identical per-minute rates can differ by 3x on the metric you care about, because one of them keeps people on the phone.

What you are actually paying for

A voice agent is four services stacked together, and each one bills separately. Providers who publish component pricing break it out like this, which is worth understanding even if your provider quotes a single blended rate.

The four billed layers of an AI voice call
Layer What it does Why the cost varies
Voice platform Runs the call, the conversation logic and the recording Usually the most stable component. Often the smallest part of the bill.
Speech synthesis Turns text into the voice the caller hears The single biggest lever on how local and natural it sounds. Better voices cost more per minute.
Language model Decides what the agent says next The widest range of all. A capable model can cost many times a basic one, and it shows in objection handling.
Telephony Carries the call over the phone network Varies by country. Singapore numbers, local caller ID and international calling all price differently.

Structure based on publicly published component pricing from voice platform providers, checked August 2026. Rates change, so treat this as the shape of the bill rather than the amount.

This is why "from $X per minute" is close to meaningless. The advertised floor almost always assumes the cheapest voice and the cheapest model. The configuration that actually sounds good in Singapore sits well above it.

The pricing models you will be quoted

Different providers package the same underlying costs in different ways.

Per minute

The most common. You pay for connected talk time. Predictable if your call durations are consistent, punishing if your agent rambles.

Per call

A flat rate per dial, connected or not. Simple to forecast, but you pay for every unanswered number, which suits clean lists and penalises big ones.

Per connected call

You only pay when someone answers. Fairer for cold outbound, and it tells you the provider is confident about connect rates.

Per outcome

Payment on a booked appointment or a qualified lead. Highest cost per unit, lowest risk to you. Check the definition of a qualified outcome very carefully.

Monthly platform fee

A licence, usually with included minutes. Watch the overage rate, since that is where the real cost sits once you scale.

Managed service

Someone else writes the scripts, tunes the agent and reports back. Costs meaningfully more, and is often the right choice for a first deployment.

Interactive

Estimate your monthly range

Change the inputs and the range moves. Every assumption behind it is listed below.

The 20% shown is an arbitrary placeholder so the calculator has something to work with, not a benchmark. There is no reliable Singapore figure and we will not invent one. Your own dialler reports are the only numbers worth using here.

Indicative monthly cost

Lower end
-
Typical
-
Upper end
-
  • Connected conversations-
  • Connected minutes-
  • Concurrent lines needed-
  • Cost per connected conversation-

Illustrative estimate only. Actual provider pricing varies. This is a planning range to help you judge whether a quote is reasonable, not a quotation.

What is driving the cost

    Where these numbers come from, and where they are weak

    Two voice platforms publish component pricing rather than a single blended rate. One states an all-in range of US$0.07 to US$0.31 per minute, made up of platform US$0.055, speech synthesis US$0.015 to US$0.040, language model US$0.003 to US$0.160, and telephony US$0.015, with optional add-ons such as knowledge base, denoising, guardrails and PII removal adding up to US$0.025. A second platform charges US$0.05 per minute plus the same components at cost, which lands in the same range and corroborates the first.

    Derivation of the per-minute bands
    Band USD per minute SGD per minute What that configuration means
    Lower endUS$0.070S$0.09Cheapest voice, cheapest model, you hold the platform account
    TypicalUS$0.156S$0.20Mid-range voice, a model capable of handling objections
    Upper endUS$0.312S$0.40Premium voice, strong model, add-ons enabled

    Converted at 1 USD = 1.2816 SGD, the rate on 30 July 2026.

    Three things to know before you trust this

    • These are platform rates, not retail prices. A Singapore provider who builds your scripts and manages the campaign charges more. That margin is applied separately by the support level setting, so it is not baked into the per-minute figure twice.
    • The source base is narrow. Most providers publish nothing at all, and the ones that do are self-serve platforms rather than the managed services many Singapore buyers actually purchase. Two published sources is a thin base.
    • Language model pricing moves fast. It is the widest component in the stack and the one most likely to be out of date. We re-check quarterly, and the review date is at the bottom of this page.

    Every other assumption in the model

    All remaining calculator assumptions
    AssumptionLowTypicalHigh
    Ring time per unanswered dial0.25 minutes
    Cost per unanswered minuteS$0.02S$0.04S$0.06
    Monthly platform or licence feeS$0S$150S$600
    Per additional userS$0S$25S$80
    Singapore number, per monthS$3S$8S$20
    Per extra concurrent lineS$8S$15S$35
    Setup, simpleS$0S$500S$1,500
    Setup, moderateS$500S$2,000S$5,000
    Setup, complexS$2,000S$6,000S$15,000
    DNC screening, per 1,000 recordsS$0S$6S$20
    Uplift per extra language8%
    Priority support uplift20%
    Fully managed uplift60%
    Line capacity per month25 days × 8 hours × 55% utilisation

    Setup is spread over twelve months. Line capacity uses the conservative end of the 25 to 26 calling days and eight to nine productive hours stated elsewhere on this site. None of these figures are published market rates. They are working assumptions, and they are here so you can disagree with them.

    Sanity check: a Singapore packaged offer advertising S$1,200 a month for a claimed 500 to 800 calls a day implies roughly S$0.15 per connected minute if you assume a 20% connect rate and 2.5 minute calls, neither of which is a sourced figure. That falls between our lower and typical bands, which is where it should sit. The call volume in that claim is the vendor's own and unverified, so treat it as corroboration rather than evidence.

    Concurrent lines are the cost nobody budgets for. Singapore telemarketing runs Monday to Saturday within the CCAS hours, which is roughly 25 to 26 calling days and eight or nine productive hours a day. Push enough volume through that window and you need several lines running at once, each of which is usually charged monthly. Read about calling hours.

    Costs that rarely appear on the pricing page

    Ask about each of these before you compare two quotes, because one of them probably excludes several.

    Setup and script building

    Often a four-figure one-off, and frequently the difference between an agent that books appointments and one that burns your list. Ask how many revisions are included and whether they have written for your industry. Why the script decides the outcome.

    Concurrent line charges

    Billed monthly per line beyond an included allowance. This is what actually caps your daily volume.

    Singapore phone numbers

    A monthly rental per number. Local caller ID matters for pickup rates, so this is not optional in practice.

    Do Not Call screening

    Required before cold outbound to Singapore numbers unless you hold clear and unambiguous consent for that number, and a clean check lasts 21 days. Ask whether screening is built in or your job. There is more on Do Not Call screening and the 21-day rule.

    CRM and calendar integration

    Sometimes included, often a project. Ask specifically about your CRM by name rather than accepting "we integrate with everything".

    Recording storage and retention

    Storage costs money, and retention periods have compliance implications. Ask where recordings live and how long they are kept.

    Additional user seats

    Fine for a solo agent, significant for a team of twenty. Check whether reporting access counts as a seat.

    Minimum commitment

    Annual lock-ins are common and are usually where the discount comes from. Weigh that against not yet knowing whether the agent performs.

    Ten questions to ask before you sign

    Ask all ten of every provider. The differences in the answers will tell you more than the headline price does.

    1. What is the all-in cost per connected conversation at my volume?
    2. How many concurrent calls does my plan include, and what does another line cost?
    3. Which voice and which language model does that price assume?
    4. What is the setup fee, how many script revisions are included, and have you written for my industry before?
    5. Do you screen against the No Voice Call register, and how often do you re-screen?
    6. Can I hear a recording of a real Singapore call, not a scripted demo?
    7. What happens when the caller interrupts, or speaks with a strong accent?
    8. Can the agent transfer a live call to a person, or is it a callback, and what does that path cost?
    9. Where are recordings stored, and for how long?
    10. What is the minimum commitment, and what happens if I stop?
    Get matched to a provider How to evaluate providers

    Pricing questions

    How much does AI calling cost in Singapore?
    There is no single market rate. Almost all providers charge for connected talk time, so your bill is driven by how many calls are actually answered and how long those conversations run, not by how many numbers you dial. A small outbound campaign can sit in the low hundreds of dollars a month. A high-volume operation with several concurrent lines, multiple languages and CRM integration runs into thousands. Use the calculator above for your own volumes.
    Why do vendors quote per minute?
    Because their own costs are per minute. A voice agent bills in four layers: the platform, speech synthesis, the language model and telephony. Providers who publish component pricing show these separately, which is why the same platform can cost very different amounts depending on which voice and which model you choose.
    Do unanswered calls cost anything?
    Yes, a small amount. Ring time still uses telephony, so a large list with a low connect rate carries a real cost even though almost none of it becomes conversation. It is usually a minor line item, but it is one reason a clean, screened list is worth more than a big one.
    Is it cheaper than a human telemarketer?
    Per connected conversation it usually is, especially at volume. But the comparison is not like for like. A person handles complex objections and unusual situations that an AI voice agent will hand off or handle badly. The honest framing is cost per useful outcome, such as a booked appointment, rather than cost per call. Read the full comparison.
    Are there grants that can help?
    Some Singapore support schemes may apply to a voice automation project depending on your business and what you are deploying. Eligibility rules change, and being eligible is not the same as being approved. See what may apply.
    Why does this page not list vendor prices?
    Because a fixed price list would be misleading. The same platform costs different amounts depending on the voice, the model, the integrations and the commitment you sign. Where a provider publishes its own rates we use that structure to explain how the bill is built, but we will not present any one vendor's number as the market rate.
    Written by the ColdCalling.sg editorial team Last reviewed: 4 August 2026 Next review due: February 2027

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