Funding

Grants and funding for AI calling in Singapore

Singapore has real support schemes that can apply to a voice automation project. There is also a rule that catches most buyers out, and vendors rarely mention it: for the most commonly cited grant, the solution has to be pre-approved, and most AI voice platforms are not.

This page sets out what the main schemes actually cover, the eligibility conditions, and the practical traps. It is general information, not grant advice, and schemes change.

These schemes are being replaced. EnterpriseSG is consolidating the Enterprise Development Grant, the Productivity Solutions Grant and the Market Readiness Assistance grant into a single scheme called EDGE, which its own site says launches in the second half of 2026. The three existing grants stay open through the Business Grants Portal until EDGE launches. Because that window is closing as this page is read, check the current position on EnterpriseSG before you plan a purchase around any scheme named below, including its support level and cap.

The two schemes most likely to be relevant

Productivity Solutions Grant (PSG)

Supports adoption of IT solutions and equipment that improve productivity. Support is up to 50% of eligible costs for local SMEs, capped at S$30,000. EnterpriseSG publishes that cap without stating on its main PSG page whether it applies per application or per company per financial year, so confirm which before you plan a second application.

Eligibility, as published by EnterpriseSG:

  • Registered and operating in Singapore.
  • At least 30% local equity held directly or indirectly by Singaporeans or Singapore PRs.
  • Group annual sales turnover not exceeding S$100 million, or employment not exceeding 200 employees.
  • The solution must be used in Singapore.
  • No payment or deposit to the supplier before you submit the application.

The catch. PSG supports solutions that are pre-approved by EnterpriseSG and participating agencies. If your chosen AI voice provider is not on the pre-approved list, PSG does not apply, however productive the solution is. Check the list on GoBusiness Gov Assist before you plan around this grant, and ask any provider claiming PSG eligibility to show you their listing.

Enterprise Development Grant (EDG)

Supports business transformation projects rather than off-the-shelf purchases. Support is up to 50% of eligible costs for SMEs, with sustainability projects at up to 70%.

Eligibility, as published by EnterpriseSG:

  • Registered and operating in Singapore.
  • At least 30% local equity held directly or indirectly by Singaporeans or Singapore PRs.
  • Financially ready to start and complete the project.

EDG covers three pillars: Core Capabilities, Innovation and Productivity, and Market Access. A voice automation deployment, if it is genuinely a process transformation rather than a software subscription, would sit under Innovation and Productivity.

EDG is more flexible but harder work. There is no pre-approved list, which means a wider range of solutions can qualify. There is also a real project to define, scope, cost and evidence. It suits a substantial deployment with process change around it, not a monthly subscription for one user.

Four traps worth knowing about

Paying before you apply

PSG requires no payment or deposit to the supplier before submission. Signing up for a trial that converts to a paid plan can disqualify the whole application.

Assuming a vendor's claim

"Grant eligible" on a vendor's website is marketing until you see the listing. Ask which scheme, under which category, and check it yourself.

Ongoing fees are usually not covered

Grants typically support adoption and implementation rather than indefinite subscription costs. Model your ongoing per-minute spend without the grant.

Choosing the wrong provider for the grant

Picking a weaker provider because it appears on a list is a false economy. The grant is a subsidy on the cost, not compensation for a tool that does not work.

Other support worth asking about

Training-linked support such as the NTUC Company Training Committee route is sometimes cited alongside AI adoption. It is generally aimed at workforce training rather than software purchase, so treat it as a possible complement rather than a way to fund the platform. We have not verified current rates for it, so confirm directly rather than relying on a vendor's figure.

What EDGE changes

EnterpriseSG describes EDGE as streamlining the Market Readiness Assistance grant, the Productivity Solutions Grant and the Enterprise Development Grant into one scheme, launching in the second half of 2026, with the three existing grants remaining available through the Business Grants Portal until then.

What we do not yet know, and will not guess at: whether EDGE keeps a pre-approved solutions list of the kind that decides most AI calling applications today, what the support levels and caps become, or how an application submitted shortly before launch is treated. Those are the three questions worth asking EnterpriseSG directly before you commit spend. Check the official sources below rather than any third-party summary, including this one.

Sources

Checked 4 August 2026.

This is general information, not grant advice. Eligibility depends on your specific circumstances and on scheme rules at the time you apply. Confirm with EnterpriseSG or an accredited adviser before committing to a purchase on the assumption of funding.

Common questions

Can I use PSG for an AI calling solution?
Only if that specific solution is pre-approved by EnterpriseSG or a participating agency. PSG supports a published list of solutions rather than any productive purchase, so check the list on GoBusiness Gov Assist and ask the provider to show you their listing before planning around it.
How much support do these grants give?
PSG is up to 50% of eligible costs for local SMEs, capped at S$30,000. EDG is up to 50% of eligible costs for SMEs, and up to 70% for sustainability projects. Both figures are as published by EnterpriseSG and are subject to change.
Who is eligible?
Broadly, businesses registered and operating in Singapore with at least 30% local equity. PSG adds a size condition of group turnover not exceeding S$100 million or employment not exceeding 200. EDG requires you to be financially ready to complete the project.
Can I apply after I have started paying?
For PSG, no. There must be no payment or deposit to the supplier before you submit the application. This catches people who start a paid trial first, so check before you sign anything.
Do grants cover ongoing per-minute costs?
Generally not. Support is normally aimed at adoption and implementation rather than indefinite subscription or usage fees. Model your ongoing cost without the grant so the deployment still makes sense on its own.
Should I choose a provider because it is grant listed?
Only if it is also the right provider. A subsidy on a tool that does not work is not a saving. Assess fit first, then check funding.
Written by the ColdCalling.sg editorial team Last reviewed: 4 August 2026 Next review due: February 2027

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